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Mobile is the 7th Channel for mass communication available to advertisers. Unlike many of the other channels, however, Mobile has become more or less and instant success
With Market Penetration at 121% nearly every adult in Ireland has at least one mobile phone with a sizeable number of people carrying two. Companies and institutions now have a channel that is low cost, low resistance, interactive and always on available to them for their marketing mix. Oh, and it is immediate too, which is nice.
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Mobile phone technology is advancing everyday. More and more people are taking advantage of Data plans on offer from the networks and purchasing Smartphones which is driving mobile web browsing. Social Networking sites like Twitter, Facebook and LinkedIn are helping to drive this growth as well as new handsets like BlackBerry, iPhone and Google's Nexus One. . All of this means people have constant access to their Email, SMS, MMS and internet, on the bus, train and in places in-between. Information is now mobile in every sense of the word Accessing information has never been easier and now companies & institutions can put their brand in consumers’ pockets like never before. Isn't it time your company or institution went mobile? |
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© 2009 Xelciius Moblle Marketing Ltd. All rights reserved
Xelcius Mobile Marketing Ltd, Registered in Ireland No. 313369. 42Lower Baggot Street, Dublin 2. Tel: +353 1 657 4840 Email: info@xelcius.ie