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Many people wonder what benefit there is in using Mobile as a channel for advertising and marketing.  Mobile has many advantages over the traditional channels and even holds some advantages over the newer channels such as web.

According to a recent study (Study by Search Engine Marketing Professional Organisation (SEMPO)) mobile campaigns can have between 5 and 15% click through, putting the 2% enjoyed by web to shame.  There is also reason to believe that as mobile devices gain more processing power and they begin to be able to render websites quicker and better this click through rate will increase.  

On top of that Mobile has the advantage of being pretty much an “Always On” device which allows people to access information that they require pretty much 24/7!  With improving networks this “Always On” device is getting quicker too and with 4G mobile on the horizon mobile browsing will continue to get quicker.  With these improved networks comes more smart phones running Symbian, RIM, Android, WINMob and a host of other operating systems.  As more people use smartphones then the networks offer better data packages so mobile browsing and App use gets cheaper for the end user.

Mobile is interactive in all ways.  Be it through the use of SMS, MMS, Mobile Browsing or Apps your brand and institution is able to interact with the consumer.  You can collect key CRM data or just offer them vouchers or incentives, but whatever you do you’re talking to them in a language that they understand!

Mobile is also low resistance and immediate.  Think about it.  People sitting at a bus stop with a good creative and a call to action using a free text number?  What’s to stop them from interacting with your brand? And if it's a clever and unique idea then the odds of them intereacting increase. And that is what we do at Xelcius, clever and unique mobile applications that stand out!

Most of all Mobile is an everyday tool.  Penetration in Ireland is at 121% so nearly every consumer in the land has at least one phone.  Ireland is the perfect place to use mobile.  We send over 7 billion texts in Ireland every year!

A recent study done on behalf of Heineken says that almost 64% of all 18 to 24 year olds interacted with a brand via SMS over the course of the summer months.  Can you afford not to interact with that many consumers?