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Apps and widgets are the buzzwords of mobile marketing at the moment.  The basic premise is to create an element, a programme, that will run on consumers’ phones allowing them to access real time data without browsing or to play a game or even remember where they parked their car.  In terms of marketing the space allows for companies or institutions to create something that is branded to them that allows the consumer to do something, all the while being reminded of your brand!

As the saying from that movie goes…”if you build it, they will come!”